Once you get your photos, don't clutter your flyer. If you want to get the attention of potential buyers, you need a professional to be taking photos for you, plain and simple. Not only will these photos go on your flyers, but they ll likely go on your website as well. Peter Lorimer, real estate mogul agrees that photography is no longer a nice-to-have. JESHOOTS-com / Pixabay The first step in doing this is hiring a professional photographer. In this digital age, low-quality photos are no longer acceptable, so choose high-resolution, high-quality photos that show the house in its best light. While words can create a powerful mental picture, images show potential buyers the property, along with other important features like the floorplan, landscape, and amenities. #2: Find a Professional Photographer In the 21st century, it s a no-brainer that your real estate marketing brochures need good images. englishlikeanative / Pixabay If you want your flyers to help you find clients and sell homes for higher than their listing price, work these 15 words into your flyer: The word luxurious, for example, exceeded the expected sale price by 8.2 percent. They found that certain words caused homes to sell well above their listing price. #1: Choose Your Words Wisely The wording and language used in your marketing materials can influence your sales, according to Zillow, who analyzed 24,000 home sales. You ll find that when you keep it simple and stick to your brand, you can have the most impact. Before you design any more real estate marketing flyers, keep these simple tips and ideas in mind. Without an eye-catching, informative design, great images, and the right words, however, this business tool won t be of much help to you. They re not only an extension of you, as a real estate agent, but they also help you sell homes and attract new clients. It s easy to forget that print materials, like real estate flyers, are just as important as what you share about your brand and business online.
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